Reliance General joins ‘Meri Policy Mere Hath’ Drive

Published By: BFSI By The Economic Times ​

Published Date: 27-02-2022

Reliance General Insurance joined the ‘Meri Policy Mere Hath’ campaign under the Pradhan Mantri Fasal Bima Yojana (PMFBY) in February 2022. This government initiative aimed to distribute physical copies of crop insurance policies to farmers while raising awareness about the benefits of crop insurance. The campaign was launched as part of the Azadi Ka Amrit Mahotsav celebrations, with a focus on making crop insurance accessible to farmers at their doorstep.

Reliance General Insurance played a pivotal role by insuring approximately 1.03 million farmers under PMFBY. The campaign facilitated direct communication between farmers and insurers, enabling farmers to better understand their insurance policies and claim procedures. Special camps were organised at gram panchayat and village levels to engage farmers and educate them about the scope and benefits of their crop insurance policies.

The initiative reflects the government’s efforts to empower farmers by safeguarding them against crop losses due to natural calamities or unforeseen events. By improving accessibility and awareness, the campaign helps ensure financial security for farmers and supports agricultural stability. Reliance General Insurance’s active participation highlights its commitment to promoting resilience in India’s agricultural sector.