Customer Centricity: The Key to a Successful Insurance Brand

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Published Date: NA

Placing customers at the centre of your business and prioritising their needs is the key to long-term success in any industry. Some of the most influential leaders have shared their insights on strategies that drive business growth.

Anand Singh, CEO of Reliance General Insurance, credits their success to constantly building on what the customers need.

Raja Rajamannar, CEO of Mastercard, discusses how they transformed an ad campaign into an enduring platform that makes them stand out in the competitive marketplace.

Andre Eckholt, Managing Director of Hettich India, highlights their strategy of operating as a B2B2C model in India instead of their global B2B model to adapt and lead.

Subodh Mehta, Senior Vice President, Sales and Marketing, B2C, Godrej Interio, discusses the evolving customer journey and the importance of offering customers a seamless experience.

Sudhir Malhotra, Vice President - Sales & Marketing, Renault India, celebrates their recognition as The Economic Times Best Brand 2022. He attributes the success to the dedication of their employees and the trust of their valued customers.

Sanjeev Shah, Chairman and CEO of Everest Foods Products Pvt. Ltd, describes the launch of Tasteeto for new-age consumers who want to explore international cuisines from their own kitchens.

Therefore, being customer-centric is not just a strategy. It is the key to success.