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Our Brand Philosophy

Reliance General Insurance


Reliance General Insurance believes the world would be a better place if the same innovation that drove progress also made people feel protected. 

LiveSmart is not just a phrase, It’s a philosophy RGI is adopting in the way it runs business and this philosophy cuts across our audiences both internal & external. Its a change in attitude and approach to create better, smarter & innovative insurance solutions for our customers.

To simplify with examples across product offerings :-


Smart is when your insurance company knows you as well as you know yourself. This helps in creating products individually suited for the kind of person you are. So if you’re leading a healthy life, your premium will not be as much as someone who’s not.


​Smart is when your insurance company acknowledges the sort of driver you are. And rewards you for it. So if you’re a safe driver, your premium will not be as much as someone who’s not a safe driver.


​Smart is when your insurance company knows when you’re travelling and where your travels take you. So the next time you travel, you can expect a suite of smart recommendations and tips based on the weather, duration and interests you’ve exhibited.

The new philosophy also transcends to our engagement with our employees & channel partners.
The renewed focus is on creating an environment where efforts to do things efficiently are appreciated.
We are working to provide solutions to our employees & channel partners which will comfort their professional fears and provide an edge for delivering customer service